I'll Go If You Go 🏠
Overview
IGIYG is a device that dispenses a storytelling prompt for parents and children to answer, together to create bonding experiences and build stronger relationships.
Duration
January 2019 - April 2019
Team
Valorie - School of Information, Graduate
Kartik - Ross School of Business, Graduate
Kelly - Ross School of Business, Graduate
Eron - School of Information, Graduate
Sally - Stamps School of Art and Design, Undergrad
Kartik - Ross School of Business, Graduate
Kelly - Ross School of Business, Graduate
Eron - School of Information, Graduate
Sally - Stamps School of Art and Design, Undergrad
Design Tools
Vinyl Cutting
Woodwork
Arduino
Illustrator
InVision
Photoshop
Woodwork
Arduino
Illustrator
InVision
Photoshop
My Role
Visual Lead - Primary Research, Secondary Research, Concept Testing, Usability Testing, Graphic Design and Physical Prototyping.


IPD 2019 Teams
IGIYG Team
Design process of IGIYG 👇
For University of Michigan's IPD Trade Show 2019, our given challenge was the following:
• Visualize the situation of pre-adolescent children ages 9-12. As they develop their autonomy and independence, it is also a critical time to establish healthy habits that can lead to positive life outcomes. Kids today interact with technology more intensively than in any previous generation.
• Visualize the situation of pre-adolescent children ages 9-12. As they develop their autonomy and independence, it is also a critical time to establish healthy habits that can lead to positive life outcomes. Kids today interact with technology more intensively than in any previous generation.
Challenge
What are we trying to solve?
The given topic was very broad and our team decided to do some primary research before tackling and focusing on one problem. To understand our targeted users better, we first jotted down 100+ product ideas for children's healthy habits. We also conducted 12 interviews with children and their guardians.
Primary Research
Which problem do we want to address?



As we came up with the 100+ ideas and interviewing 12 children with their guardians, we saw some problems and potential ideas that had patterns and themes for categorization. We decided to focus on approaching these themes for childrens' healthy habits in their pre-adolescent stages.
Research Insights
What did we find out?

Our goal for this problem was to focus on these four themes for children:
• Guardian Engagement
• Confidence
• Independence
• Self awareness
Specifically from the interviews, we found out children:
1. Like to be in control
2. Love to explore
3. Can be impulsive
4. Like to try new activities
5. Enjoys interaction with people
• Guardian Engagement
• Confidence
• Independence
• Self awareness
Specifically from the interviews, we found out children:
1. Like to be in control
2. Love to explore
3. Can be impulsive
4. Like to try new activities
5. Enjoys interaction with people

One of the main issues that we observed from our interviews was the communitcation between the children and their guardians. During this pre-adolescent stage, children found it difficult for them to engage with their parents in the "right" way.
1. Address the most dreadful question for children:
“How was your day today?”
“What did you learn in school today?”
2. Create a product that impact children’s relationship with their parents
3. Deepen the interaction between children & guardians
4. Main focus on engagement for the children - enjoyable experience for both
Problem Background
How did we come across this problem?